What Can You Say About Stumps?

Hercules-Brunswick Community Outreach Video

The Hercules chemical plant in Brunswick, Georgia was one of the major industries in the town. However, it has a problem with it's acceptance in the community. Like most chemical plants, it had a long history of turning inward, of keeping the community at a distance. Not the best approach to community relations in this day an age of environmental awareness. How do you turn around that relationship?

The answer developed by Ann Green Communications was an in depth community outreach program. One of the key elements was a video tour inside the gates of the plant. From a media perspective, the task was to take a 75 year old plant, partially through it's renovation, polish it up, look for the positive aspects of the current situation and defuse community concerns.

Our solution was to take it's unique primary process (turning pine stumps into rosin and resin), mix it with the technological advances occuring on site, and close with the plant's commitment to environmental and industrial safety. The key ingredient that would hold all these elements together was a series of interviews with plant employees - all members of the community and all reflecting the pride that the employee body as a whole felt about the plant. All location shots and interviews were conducted in a jam packed 4 day shooting schedule.

The resulting program was successful not only within the community, but also within the plant and the larger Hercules organization. Needless to say, the client was extremely satisfied.

You may view a portion of the video below.